The Malarkey Principle: Know What You’re Paying For

Golf apparel pricing is murky. A polo shows up with a $100 tag, and nobody can tell you why. We think you should know what you’re paying for. That’s the Malarkey Principle, and it’s the reason this company exists.

Same fabrics. Same look. Same feel.

Our polos are made from the same kinds of performance fabrics as the premium brands. They look the same. They feel the same. What they don’t have is the price tag that goes with a big marketing budget. We run a lean, family-owned operation on purpose. That’s how we offer affordable golf polo shirts in a world that is anything but affordable.

Here are the numbers

We’re comfortable showing you what it costs to make and ship our gear, because we’re comfortable with what we charge. We have two types of golf polos, one retailing for $30 and it costs around $14 to make and ship. Then we have a second, selling for $50, which costs about $25 to make and ship in the US.

What the difference pays for

The gap between cost and price covers the real cost of running Malarkey Golf and gives our family business room to grow. We want to build something that lasts while keeping good golf gear affordable. What you’re not paying for: a premium for the sake of a premium, sponsored athletes, an army of influencers, or an over-the-top marketing campaign.

Why we do it this way

Golf is expensive enough. We’d like you to enjoy a nice shirt on the course without feeling guilty about buying it. Good gear. Fair prices. No malarkey.

Approximate costs include production and inbound shipping, plus applicable product development, packaging, and supplier fees. Costs vary by product and order.